Provides Hope for After the Pandemic
For many businesses, the future is uncertain. The world is now dipping into a recession so cuts will have to be made and picking up yourself after that will not be easy. It helps to invest in a long term marketing strategy that will provide your business a way out after the pandemic. SEO is a long term strategy with what you do today bearing fruits much later in the future. As the pandemic has no expiry date, it makes you have to put more effort into a long term strategy. SEO that you do now is a seed for the future.
Reinforces Authority and Expertise
Some people will take their time to catch up on their reading. If they are going to be cooped up in the house, they may find some great content to read. Having great content in your expertise will be a chance to attract the attention of such people. There are a lot of tools that you could use to decide what keywords people are searching for in your field of expertise, you can optimize for those keywords. You are likely to have many people searching for information related to the pandemic, but some are looking for different things. The impression you make during the lock-down time will last even after that and you may win over more visitors to your site since they realize you are an authority in that field.
Provides Analytical Insight into Demand
Using SEO analytics can help you be able to predict the demand curve for your goods/services. This is vital information that can help a plan for a possible slump. The organic traffic you get is a sign of interest. People’s needs change during the pandemic, but it’s not always drastic. Sometimes it may depends on the amount of money they have at their disposal.