Online marketing: Your best tips (part 2)

3. Google Ads (PPC)


Just like optimizing your website to rank for keywords, you’ll use our tips for online marketing to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this fashion is fast, as SEO takes it reasonably slow before you may be able to see your website on the first page of search results. It pays off to be at the highest of the page.

Google Ads take up the primary four positions on the search results page. Those results will be the first ones that people see and, as you’ll imagine, get the bulk of clicks. It sounds easy; however, Google Ads will be quite sophisticated, particularly with all of the settings and insights it offers. However, if you are doing it right, all of these clicks can result in conversions.

Here’s a search in Google for basketball shoes. You see, four ads with the Adidas are no. 1. These first four positions all target the keyword “basketball shoes”.

The position of your ad is set by many factors that provide your ad a score. It has to do with your ads’ quality and how much you can pay per click. Although different brands have been competing for an equivalent keyword as you’re, it’s doable to rank on top of them and pay less per click. However, Google should see your ads as extremely relevant so as for this to happen.

4. Internal Linking

Internal linking will strengthen your site and increase your rankings. It also can aid in website navigation, building page hierarchy, and it helps distribute page authority throughout your site. The more useful content you develop, the better. Therefore, be sure you have a deep understanding of the importance of content marketing for your corporate.