1: The SERPs Will Become More Consolidated
The quantity of zero-click searches (called “position zero” and “rank zero snippets” as well) are going up. It implies that you will find a solution in that spot on the search result page as opposed to tapping on a link and visiting a website page. This SERPs consolidation will make SEO harder than at any other time.
To keep up the progression of traffic to your site, you will have to think creatively as well as diversifying, which incorporates executing long-tail keywords and omnichannel marketing.
Indeed, you can utilize ClickFlow or the like, which permits you to test the adequacy of each page (or gatherings of pages) to expand the organic traffic without the issue of link building or composing more content,
2: The Importance of Keyword Research Will Be Higher
Google has advanced from being a web crawler to an answer engine. Despite the fact that the way where keywords were utilized in pages to enhance relevance has changed, the SEO procedure foundation despite everything lays on the keyword research.
Regardless of whether searches are done by entering content or utilizing voice, keywords are an essential factor for ranking algorithms.
Below are a few tips that you may want to use in 2020 for upgrading the strategy for keyword research:
- Utilize a mix of tools for setting up your master keyword list, for example, Google Keyword Planner, Ahrefs, SEMrush, UberSuggest, as well as Answer The Public.
- Think “topics” rather than direct “keywords” since this will assist you with mapping out the secondary keywords from the essential keyword seed. As Brian Dean clarifies in this article, define a lot of subjects and afterwards enter them individually into Google (to see the autosuggest of Google) and into YouTube (to see the autosuggest of YouTube).