Knoxville social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Knoxville social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Knoxville social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build backlinks to further support SEO efforts. Many people also perform searches at social media sites to find social media specific content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine like Google.
Knoxville social media marketing refers to the process of gaining website traffic or attention through social media sites.
Knoxville social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Before we begin creating your Knoxville social media marketing campaign, we start at your business’ goals. Starting a Knoxville social media marketing campaign without a social strategy is like going to the grocery store without a list, you end up wandering around picking up things here and there, without ever fulfilling your original purpose.
Creating a Knoxville social media marketing plan and brainstorming about your goals is the first step. We consider what are your goals? What are you hoping to achieve through Knoxville social media marketing? Who is your target audience? Where would your target audience hang out and how would they use social media? What message do you want to send to your audience with Knoxville social media marketing?
Knoxville social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
Reaching these goals is what we have in mind when you partner with us for consulting needs. We utilize state of the art technology and practices to reach these goals side by side with you.
Our Knoxville Online Marketing Consulting Services will surely deliver the solutions you are looking for.