Tips for startups – part 1: Planning phase

Prepare mentally Business is a marathon, not a sprint. You may have heard this many times. It is important to understand the difference between running a marathon and sprinting. A marathon requires a plan from overarching to details before starting, so that it can be moderated while running in practice. A marathon is usually 26.2 […]

What is SEO and why you need it?

What is Search Engine Optimization (SEO)? SEO is a marketing method that focuses on increasing visibility in basic search results (at no cost). SEO includes both technical and creative elements necessary for improving rankings, increasing traffic and increasing awareness in search engines. There are many aspects of SEO, from the content on your site to […]