What is Search Engine Optimization (SEO)?
SEO is a marketing method that focuses on increasing visibility in basic search results (at no cost). SEO includes both technical and creative elements necessary for improving rankings, increasing traffic and increasing awareness in search engines. There are many aspects of SEO, from the content on your site to other sites that link to you on the web. Sometimes SEO is simply making sure that your site is structured in a way that search engines understand.
SEO is not only about building a search engine friendly website but also making your site better for everyone.
This article is designed to describe all areas of SEO – search terms for terms and phrases (keywords) that generate traffic for your site. It contains building links and marketing the unique value of your site. If you are confused about this issue, don’t worry, we are here to help you.
Why does your website need SEO?
Most web traffic is controlled by major commercial search engines like Google, Bing and Yahoo !. Although social media and other types of traffic can generate visits to your site, search engines are the primary means for most Internet users. This is true whether your website provides content, services, products, information or anything else.
Search engines are unique in that they provide the required traffic – people will look for what you offer. Search engines will make this happen. If search engines can’t find your site, or add your content to their database, you’ve missed the incredible opportunity to drive traffic to your site.
Search queries (words that users enter in the search box) are of great value. Experience shows that the traffic that search engines bring can create (or break) the success of an organization. Navigating traffic to a website can help increase advertising, more profitable than other marketing channels. Investing in SEO can have a particularly high rate of return compared to other types of marketing and advertising.